One way to view American civil defense is as a series of informational campaigns, each lasting a few years and each having the same overall goal of preparedness. The 1950's, for example, saw Alert America in the early part of the decade and Operation Alert in the latter years. Both were nationwide efforts to enlist volunteers and were supported by films, posters, air raid drills, and traveling displays. This pattern would continue into the 1970's with the Your Chance to Live program, which used everyday disasters to remind viewers of the importance of emergency planning. Nestled in between was the In Time of Emergency campaign, principally embodied through lengthy pamphlets of the same name released in March of 1968. From the outset, government officials sought to connect civil defense planning with preparation for natural disasters. While 95% of the publication is devoted to fallout protection and planning for an atomic attack, the final pages explain how the same procedures will help in case of blizzard, conventional fire, earthquake, and hurricanes. To supplement the pamphlet, an LP was released which highlighted the atomic aspect but neglected the conventional disasters. Similarly, a film was created in 1969 which featured a prologue by the Office of Civil Defense director John E. Davis who briefly mentions natural disasters, though the rest of film focuses on home fallout protection and the responsibilities of living in the nuclear age.
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